Guest acquisition is expensive. Guest retention is profitable.
Capture every check-in as a rebooking opportunity. Bypass OTA commissions and build a direct booking list from the WiFi you already provide.
$48Kavg. attributed revenue per quarter
The Problem
Hotels pay 15-25% commission to acquire guests through OTAs — then lose the relationship at checkout. The average hotel captures zero contact data from 70% of OTA-booked guests. Every stay becomes a one-time transaction.
How Footfall Works for Hotels
- Capture at check-in: Replace the static WiFi password with a branded portal that collects name, phone, email, and stay dates.
- Automate the guest journey: Welcome messages, in-stay upsells, post-checkout review requests, and six-month return offers run on autopilot.
- Attribute revenue: Track which messages drive direct rebookings and ancillary spend.
Typical Results
- 85%+ guest capture rate
- 3.2× more Google reviews within 60 days
- $48K average attributed revenue per quarter
- Significant reduction in OTA dependency
Use Cases
- Direct booking campaigns to past guests
- In-stay upsells based on WiFi location
- Automated review requests with smart routing
- Cross-property campaigns for hotel groups
Why It Wins
Your WiFi has 85%+ guest penetration. It’s the highest-intent, lowest-cost marketing channel a hotel can own. Footfall turns it into a direct relationship and a permanent asset.
Start capturing revenue
See how hotels & hospitality use Footfall to turn guest WiFi into a growth channel.