Foot traffic without attribution is just people walking.
Tie every campaign to a return visit and a transaction. Build a customer database your POS never captured.
58%more repeat shoppers with segmented campaigns
The Problem
Retailers know how many people walked in. They know how much they sold. What they don’t know is who came back, why they returned, or which message actually drove the visit. Foot traffic without attribution is guesswork.
How Footfall Works for Retail
- Identify shoppers: WiFi login connects a device to a contact profile.
- Segment by behavior: First-time vs. repeat, high-frequency vs. lapsed, location A vs. location B.
- Trigger campaigns: Targeted promotions based on visit frequency, dwell time, and purchase patterns.
- Attribute revenue: Match return visits and transactions to specific campaigns.
Typical Results
- 58% more repeat shoppers with segmented campaigns
- 3.8× higher engagement than loyalty apps
- 94% contact capture rate
- Measurable ROI per campaign
Use Cases
- Win-back offers for lapsed shoppers
- VIP early access for high-frequency visitors
- Mall-wide event promotions
- Seasonal campaign segmentation
Why It Wins
Loyalty apps require downloads, signups, and active use. WiFi marketing requires none of that. Every shopper who connects becomes a known contact — no friction, no drop-off, no app dependency.
Start capturing revenue
See how retail & shopping malls use Footfall to turn guest WiFi into a growth channel.